Bausch+Lomb
Year Launched
2017
Scope
- Deliver a photorealistic consumer experience for colour lenses
Deliverables
- IOS & Android Apps
- Proposition Statements
- Strategy
Deliver something photorealistic to our consumers.
Following a long standing relationship with Bausch+Lomb we were challenged to deliver a mechanism for consumers to experience the use of coloured lenses prior to purchase.
The mechanism would need to provide instant gratification and understanding to the consumer of their visual appearance should they use a coloured lens.
What we Delivered
Design
A fully interactive cross platform App that allows users to take their picture and superimpose a colour lens.
Develop
An algorithm based photorealistic solution which automatically fits the chosen lens to the viewer to give the most true reflection.
Deploy
The ability for consumers to see real-time a realistic impression of how they would look has contributed increased online sales.
”The App is great. I can see how I would look without having to buy the lens first. It has also shown me other colours can compliment my natural eye colour!
Laura MHappy Customer
