Candela
Year Launched
2020
Scope
- Create a campaign for Nordlys to talk to our B2B clients
Deliverables
- Strategy & Proposition
- Paid Advertising
- Social Media
Create a campaign which talks to our B2B clients.
We were approached to deliver a campaign for Nordlys, a Candela product. Following an extensive research phase, we developed proposition statements for each segment of their market focussing on Flexibility, Trust and the requirements of the consultants.
By following our brand process we were able to establish the following:
GET: New and existing users to understand the brand and what it stands for
WHO: Consultants that may practice in specialist areas and are not sure if they need all the features of the system.
TO: Understand the flexibility of the platform and that the support they require from a global organisation exists.
BY TELLING THEM: The platform is fully customizable, flexible and will grow with your needs with the support of a global business with proven record.
The Outcome
You're in Trusted Hands
Candela have been at the forefront of laser speciality for over 50 years, delivering a robust support network to its clients. It was important that the customer understood the long term relationship and that Candela would support them in the pathway.
It was also important that the campaign stood out so that it would not be lost in social channels and would form a memory with the viewer.
Social Campaign
Full Social Media Pack
Having created the campaign, we provided all social media formats required in 7 languages.
